Vaylent was going to market with no digital presence and a fixed launch date. The brand and the website had to arrive together.
I owned it end to end - IA, visual design system, and the production Webflow build. Then proved the system by spinning a second brand, Zeno, off the same foundation.
A new name, three consolidated businesses, a conservative high-trust industry, and a date that wouldn't move. The site had to communicate precision and credibility before a single word was read - and stand up to sustained attacks from foreign actors since launch.
I built the token-and-component foundation before designing a single page. A brand-level change had to be one edit. Partway through I pivoted from a headless stack to Webflow - not for cost, but because the client needed to own the site after launch without a developer.
One token-and-component infrastructure, two brands. Vaylent and Zeno each got their own color, type, and identity - built on the same system. I drove the build through an MCP workflow against Webflow's API, keeping the token system, components, and launch-critical engineering precise.