MLS had the data. The interface was the problem - desktop table layouts that collapsed on mobile and became unreadable during a live match. Fans were leaving mid-game to find stats elsewhere.
I led design from research through delivery across 29 club properties. One design system, every platform.
The existing stats experience was built around a desktop table format. On mobile, during a live match, in a stadium, it was unusable. Live player rankings were 3x more popular than static box scores. That finding changed everything.
Live player rankings were 3x more popular than static box scores. That one finding reordered the entire IA - live context up front, historical data secondary until the whistle.
AI compressed competitive analysis of Opta, the Premier League, and the NBA from weeks into days. The output: a clear glanceability gap between what top sports apps delivered on mobile and what MLS was offering. That gap became the design brief.
Heat maps, progress bars, momentum charts, and a mobile-first ticker - all built to flex across 29 club color palettes without breaking readability. Desktop-first, fully responsive from day one.
AI handled layout prototyping across breakpoints. The team handled every decision.